For the last seven out of eight years, we have been proud to be recognized as a Consumers’ Choice Winner for high quality and value pricing. The combination of value and quality have been the hallmarks of our Columbus flower shop since we started in 1990 and now it continues as the philosophy of all our Columbus florist locations.
What Quality Means to Us
For us to deliver consistent quality, we carefully choose all of our flower farm partners to ensure that they will deliver the best flowers to us. Their products represent our brand, so they must be the very best. We also offer hand arranged, hand delivered flowers rather than opting for the boxed method of flower service.
Quality also is part of the service experience in terms of how we interact and serve our customers. It has to be something that makes our customers feel good in terms of the convenience, level of helpfulness, and ability to meet delivery times.
To maintain these quality elements to the service experience, we have added and upgraded our flower shop’s technology, including a more powerful and easier online shopping experience. We have also invested in ongoing training for our staff at each of our Columbus flower shop locations to focus on high-touch personal service.
How We Define Value
To us, value is defined as providing a great product at a reasonable price. While there are florists that are cheaper than us, including grocery stores or the online discount florists, they do not necessarily provide value. While the price is low, so is the product quality. If it costs half as much as our flowers, but barely lasts a day or two, it’s not good value.
We also believe that we should not charge exorbitant prices either because flowers should be accessible to everyone. They are a great gift and way to decorate an event, so they should be priced in a way that customers feel like they have paid the right price for what they get.
We continually offer various promotions and sales to ensure that our customers get the most for their hard-earned money. We also have loyalty programs to thank those that continually turn to us for their flower needs, which provides even more value.
Delivering Both Online and In-Person
Whether you shop online at our online flower shop or you visit any one of our Columbus area flower shops, you will experience the hallmarks of value and quality. And, we are continually focusing on ways to enhance those attributes.
Let us know how we are doing and where we can improve! We’d love to hear from you!